Choi Pik's Website

Crafting UX/UI for a Hong Kong Decorative Paint Company

Choi Pik Decorative Paints Company, a distinguished paint retailer with a decade of expertise in creating exquisite wall finishes, embarked on an innovative journey in 2023. With the launch of their new store catering to DIY enthusiasts, they sought to revolutionize their approach to paint retailing. The company's vision was to showcase its product information and quality through an online platform, marking a departure from the conventional methods.

This endeavor sparked an intriguing project, where I conceptualized a distinctive brand identity that sets Choi Pik apart in Hong Kong's competitive market. My role involved crafting a user-centric and visually appealing website design, harmonizing the interface to enhance user experience, and emphasizing the high-quality offerings of Choi Pik Decorative Paints. The result is a digital presence that captures the essence of their craftsmanship and resonates uniquely with their audience.

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